Marketing Content, SEO & AEO

Blog posts are a powerful way to engage your audience, boost your website's SEO, and establish your brand as an industry leader. We create well-researched, optimized blog posts that address your audience’s pain points and answer their questions, positioning your business as the go-to source for information.

Why it works:

• Drives website traffic through search engine optimization and relevant topics that draw readers in.

• Builds credibility with regular, valuable updates that showcase your expertise.

• Generates leads by guiding readers into your sales funnel with calls-to-action and next steps.

In-depth articles allow you to explore topics in greater detail and showcase your expertise. Whether it's a thought leadership piece, an industry insight, or a how-to guide, our team crafts professional, engaging articles that resonate with your target audience and highlight emerging trends and insights in your field.

Key benefits:

• Positions your brand as a thought leader and trusted voice in the industry.

• Engages and educates readers, including both potential clients and existing customers.

• Encourages sharing and backlinks, as high-quality articles are more likely to be shared on social media or referenced by other sites, boosting your online visibility.

Showcasing your success stories is one of the most effective ways to build trust and credibility. We produce detailed, results-focused case studies that highlight how your product or service made a positive impact on a client's business. By demonstrating real-world results, case studies help prospective customers see the value in choosing you.

What a strong case study provides:

• Compelling storytelling that keeps readers engaged and clearly illustrates the challenge-solution journey.

• Data and evidence of success, using real metrics or testimonials to prove your effectiveness.

• A persuasive sales tool, giving your sales team tangible examples to share with leads and helping convince prospects to take the next step.

A well-organized knowledge base is a collection of help articles or FAQs that empower your customers with self-service information. Creating clear, concise knowledge base articles not only improves customer satisfaction but also reduces the number of support queries your team receives. We write helpful how-to articles, tutorials, and FAQ entries that make it easy for users to find answers.

Why include a knowledge base:

• Reduces strain on support teams by allowing customers to find solutions on their own.

• Builds loyalty through an improved user experience, showing customers that you care about their success.

• Demonstrates reliability, positioning your brand as a helpful resource people can depend on.

Public relations (PR) content helps amplify your brand’s visibility and credibility through external channels. We work with you to craft and distribute press releases, media pitches, and thought leadership articles for publication. Effective PR content ensures that when your company has news or insights to share, it reaches the right audience and reflects positively on your brand.

PR services include:

• Press releases to announce important news, new products, services, or company milestones.

• Media outreach to get your stories picked up by journalists, bloggers, or industry publications, expanding your reach.

• Crisis communications strategies to protect and manage your reputation if challenges arise.

For businesses looking to position themselves as thought leaders, in-depth white papers and research reports are critical components of a content strategy. These long-form documents allow you to delve into data, analyze industry trends, and provide valuable insights to your audience. We can develop comprehensive white papers backed by research that demonstrate your expertise and offer real value to readers, establishing your brand as a credible authority in your field.

Why long-form research content matters:

• Builds trust and authority by showcasing thorough knowledge and original research on topics your audience cares about.

• Generates high-quality leads, since readers willing to engage with a detailed white paper are often seriously interested and more likely to convert (for example, by exchanging their contact info to download the paper).

• Attracts backlinks and media attention, as other websites and publications may reference well-crafted research, increasing your domain authority and visibility.

With well-researched white papers and reports, you not only inform your readers but also inspire them to take action. Whether you aim to educate your audience, influence decision-makers in your industry, or provide valuable resources for your sales team, we’ll help you create impactful long-form content that supports your goals.

Strong visuals are essential for effective marketing content. Whether it’s a striking image accompanying a blog, an infographic explaining complex ideas, or branded graphics for social media, visuals make your content more memorable and shareable. Research shows that people retain 65% of information when it’s paired with an image, compared to only 10% with text alone — proving that visuals aren’t just decorative, they’re strategic.

At Stonehouse Communications, we design high-quality graphics and images that align with your brand identity and amplify your message. We can help with:

• Infographics that simplify data or explain processes clearly

• Branded social media graphics that boost engagement and recognition

• Website visuals and banners that reinforce your brand’s professionalism

• Custom illustrations that make your content stand out

Optimised visuals also support SEO and AEO. We ensure all images are compressed for fast loading, include descriptive filenames, and feature keyword-rich alt text so search engines understand what your visuals represent. This combination improves accessibility, search visibility, and user experience — helping your marketing content reach a wider audience.

Video is one of the most powerful forms of marketing content available today. Audiences increasingly prefer to watch rather than read, and video marketing continues to deliver exceptional results across industries. Video and animation offers an engaging way to build trust, showcase expertise, and explain complex topics with clarity.

We produce video and animated content that works seamlessly within your inbound marketing strategy. Examples include:

• Explainer videos that make complex products or services easy to understand

• Customer testimonials that humanize your brand and build credibility

• Short social media videos that increase engagement and shareability

• Animated infographics or motion graphics that bring data and insights to life

Video content supports every stage of the inbound marketing journey — attracting visitors with compelling visuals, educating them with informative storytelling, and converting them through clear calls to action. When optimized properly, videos also enhance SEO and voice search performance by keeping visitors on your page longer and signaling high engagement to search engines.

We also ensure all videos are optimized for visibility and usability, including keyword-rich titles and descriptions, captions for accessibility, and responsive design for smooth playback on mobile devices.

From quick social clips to polished animations, our video and animation services help your business stand out, educate your audience, and generate high-quality leads that convert.